You’re getting an 80-page book that outlines the exact strategy that we’ve used to help busy men over 40 burn fat, build muscle, and reclaim their energy.

We do this by combining carnivore-inspired nutrition to reduce inflammation and fuel your body, efficient resistance training that builds muscle in just 20 minutes a day, and bulletproof accountability that keeps you consistent and on track—no matter how busy life gets.

On top of this, you’ll get a whole host of bonuses that are listed above on this page.

Yes, we offer a range of different ways to support you – if that’s something you’re looking for.

Whether it’s courses, coaching, or even fully done-for-you services, we have solutions to help you get all of this stuff up and running even faster so that you can ultimately start burning fat, building muscle, and reclaiming your energy—without wasting time or second-guessing your next move.

This is for busy men in their 40s and 50s and beyond—essentially, anybody who wants to burn fat, build muscle, and reclaim their energy and confidence without starving themselves, doing endless cardio, or spending hours in the gym.

To put it simply, you’ve probably tried ‘all the other stuff’ and it hasn’t worked for you, right?

The Primal Shred Protocol is different because it actually gets results in a way that makes sense for busy men over 40.

You’ll follow a carnivore-inspired nutrition plan that fuels your body without counting calories, efficient 20-minute resistance workouts that protect your joints and build muscle, and an accountability system that keeps you consistent without overwhelm.

The Primal Shred Protocol is a new and counterintuitive way of burning fat, building muscle, and boosting energy by following three simple steps: carnivore-inspired nutrition, efficient resistance workouts, and real accountability.

Yes. If you buy the book and you don’t love it—for any reason—just email us and we’ll refund you. No questions asked. The only way you can lose out on anything here is by not checking out the book.

No problem. The Primal Shred Protocol is carnivore-inspired but flexible. You’ll learn how to adjust your nutrition based on your lifestyle, taste preferences, and goals—without needing to be strict or extreme.

This system was built for men over 40, which means the workouts are designed to be joint-friendly and adaptable to any fitness level. You can make modifications that suit your body, and still get powerful results without risking injury.

Absolutely. The workouts are just 20 minutes, 3–5 times a week. The meals are simple, and the entire system is built to be time-efficient. You don’t need hours a day—you just need a clear plan and consistency.

Most men report increased energy and better sleep in the first 7 days. Visible fat loss and strength gains typically begin within 2–4 weeks—and it only gets better from there.

Not at all. You can do everything from home using basic tools like resistance bands, dumbbells, and bodyweight. No expensive gym memberships or equipment required.